These are the adverts that told people smoking was good for them

Smoking has always been unhealthy but there was a time when insane adverts encouraged millions of people to buy ‘healthy cigarettes’.
These adverts were all published, mostly in America, and the big tobacco businesses even hired their own doctors to say the demon weed was angelic.
‘Doctors smoke cigarettes’ was a favourite advertising ruse as was the age old ‘smoking is cool’ argument, one that is still happening today.
This 1949 Viceroy featured a dentist who loves yellow stained teeth! (Picture: Stanford Research)
Tobacco companies happily used doctors, physicians and dentists to endorse their products.
Professor of otolaryngology Robert Jackler MD, who specialises in Ear, Nose and Throat problems, said: ‘Tobacco companies successfully influenced these physicians not only to promote the notion that smoking was healthful, but actually to recommend it as a treatment for throat irritation.’
‘It’s toasted’ became popular in adverts with smokers being told toasted tobacco would stop them getting an irritating cough.
Adverts were also targeted towards women claiming a good smoke would help keep them slim.
In the 1930s and 1940s smoking became wildly popular, however, in the 1950s questions started to arise about smokers contracting illnesses and dying younger than non-smokers.
20, 679 physicians said Lucky Strike cigarettes were better than other brands (Picture: Stanford Research)
The tobacco giants needed to do something to keep their profits ticking over.
In the Plaza Hotel in 1953 the presidents of American Tobacco, Benson & Hedges, Philip Morris and U.S. Tobacco met to find away to stave off bad publicity.
They were given a strategy by PR guru John Hill which aimed to muddy the waters of the argument about negative health effects of cigarettes.
No smoker’s heart would be happy if they puffed away like this Embassy advert suggested (Picture: Stanford Research)
In his book Lies Incorporated Arin Ravi-Havt revealed the blueprint has been used by big corporations fighting negative publicity about oil, political campaigns and climate change.
Think tanks were invented and doctors paid to say what big tobacco companies wanted them to say.
This 1930 Lucky Strike advert claimed smoking kept people athletic and protected against coughing (Picture: Stanford Research)
After the meeting Hill’s PR company Hill & Knowlton drafted a plan: ‘The grave nature of a number of recently highly publicised research reports on the effects of cigarette smoking has confronted the industry with a serious problem of public relations.
‘The situation is one of extreme delicacy. There is much at stake and the industry group, in moving into the field of public relations, needs to exercise great care not to add fuel to the flames.’
This is Mike, a child who buy packs of Chesterfields for his parents  (Picture: Stanford Research)
‘The underlying purpose of any activity at this stage should be reassurance of the public through wider communication of facts to the public.
‘It is important that the public recognise the existence of weighty scientific views which hold there is no proof that cigarette smoking is a cause of lung cancer.’
The Tobacco Research Industry Committee was invented and to mark its launch 300 newspapers in America carried an advert called: A Frank Statement to Cigarette Smokers.
Women were relentlessly targeted for decades by tobacco advertising (Picture: Stanford Research)
Nurses love a nice fresh Camel cigarette (Picture: Stanford Research)
The statement proclaimed: ‘Medical research of recent years indicates many possible causes of lung cancer, there is no agreement among the authorities regarding what the cause is and there is no proof that cigarette smoking is one of the causes.’
Dr. Clarence Cook Little, who previously served as a director of the American Cancer Society, was hired to be the public defender of smoking. He used his impeccable credentials to tell everyone there was no link between cigarettes and cancer.
Philip Morris used nonsense science to sell cigarettes in this 1940 advert (Picture: Stanford)
Camels used a fire fighter to claim smoking helped digestion (Picture: Camel)
As each year went by there were more medical papers linking smoking to cancer and premature death until it became irrefutable smoking was bad for people’s health.
However, it was not until 1998 in America that the tobacco companies were forced to pay compensation and stop marketing cigarettes when the Tobacco Master Settlement was signed.

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